Soonish
A software studio building stablecoin and digital-asset infrastructure for regulated fintech: execution engines, non-custodial wallets and stablecoin settlement. Systems that move money without holding it.
soonish.llcFounder · Advisor · Speaker
Kevin
Murcko
Twenty years in the parts of finance most people only read about: retail FX, brokerage, digital-asset exchanges, and the rooms where the rules get written. Explained in words you don't need a finance degree to follow.
In plain words
- Liquidity
If you have a credit card with a limit of, say, 5,000 and you don't use it… the credit company will come in… and say we've lowered your limit to 2,500… And so with liquidity provision it's the same thing. It's dynamic.
Nordic Fintech Magazine · 2022- Leverage
You can trade on margin, right? So you can trade on more money than you have on your account, trade on credit basically.
Blockleaders podcast · 2020- Why exchanges go down in a crash
When everybody's selling, nobody's buying, thus there's no one on the other side of the trade… Generally exchanges go offline not because there's too much demand.
AIBC Summit, Dubai · 2021- What counts as forex
When I'm in Mexico and I use my debit card with US dollars on it to buy a soda at the local 7-Eleven, that's a forex transaction.
FXStreet · 2016- Why stocks go up
The vast majority of money that goes into stocks comes through pension funds… endowments. They just buy and hold… If everybody was a day trader in equities, it would not go up.
KD Launch podcast · 2022- Learning to trade
It's kind of like brain surgery… You break out Brain Surgery for Dummies, you read page 1, 7, 12 and 18, and then you're going to crack the skull open… That's exactly what people do with trading.
AIBC Summit, Dubai · 2021- Correlation
There should be no correlation between, say, Bitcoin and some random altcoin, but there still is… because retail traders don't understand that there shouldn't be correlation, so they look for it.
Coinstruct podcast · 2021- Settlement
If you live in Brazil and want to buy, let's say, a stock in a company that exists in Germany: difficult, very difficult. Lots of intermediaries, lots of costs, lots of time.
Blockleaders podcast · 2020- Fiat money
It's simple money that has its value because it's given to it by decree. Someone says this piece of paper is worth one dollar, one euro.
Nordic Fintech Magazine · 2022- AI
Putting the word intelligence… into anything, artificial intelligence, makes people think that this thing thinks on its own… It just has access to everything and will find a pattern… and a lot of times it's going to be wrong.
Eavesdrop · 2026
Now
What I'm working on
A few things at once, which is how I like it: building, talking, advising.
Eavesdrop
A weekly 1:1 between two industry veterans, unscripted, with the mic left on. Money, power, tech, and whatever blew up that week.
Latest: S01E03 · When is it time to kill something eavesdrop.liveAdvisory & boards
I work with founders, operators and boards on market structure, licensing strategy, liquidity, and building companies that survive the cycle.
Start a conversationIdeas
What I keep coming back to
The same handful of arguments, made on stages and podcasts since 2018. The headlines change; the ideas mostly don't.
Fix the rules from inside the room
Shouting at regulators changes nothing. Change starts from the inside, with builders at the table when the rules get written.
Hype fades, utility stays
Every bubble has a real use case underneath, but the first wave is mostly money-grabbing. Ask the boring question: does this need a token?
Know how the machine actually works
Volume isn't liquidity, and headline numbers mislead. Twenty years of market plumbing, explained plainly.
On Eavesdrop
Decisions affect other people. They always do. But indecision affects everybody.
Eavesdrop, the weekly 1:1
On stage
Talks & interviews
Bitcoin Amsterdam, the European Blockchain Convention, AIBC, Nordic Fintech Week, Hong Kong Blockchain Week and more. Here are four; there are plenty more.
What's next after the FTX crash?
European Blockchain Convention · Barcelona · 2023
FATF and the threat to Bitcoin privacy
Bitcoin Amsterdam · 2022
Democratizing access to markets
Nordic Fintech Magazine · 2022
Why exchanges go dark in a crash
AIBC Summit · Dubai · 2021
Contact
Speaking, advisory, press, or a straight answer.
Event organisers, founders, regulators, journalists: the contact form reaches me directly. If it's easier to talk, book a call.